Move over coffee...
its time for Tea! 

Bring home the experience
with our palette of
retail products!

Relish enchanting
flavours at Varietea...
or on the move!

delights to indulge
your senses!




A 2, Aashna, Behind Shell Petrol Pump
Prahlad Nagar,
Ahmadabad - 380015


L - 31 to 34, Ascon City Complex
Opp. Surat Science Centre, City Light Road,
Surat - 395007


83 /A, Alkapuri Society, Near Baroda High School, Alkapuri, Vadodara - 390007



11AM - 11PM



Varietea loyalty card is not just a membership card or a card for special
offers / discounts for our patrons but its a sense of belonging to the Varietea family.

By building a customer loyalty constantly, with the data elements and linking
it to upgrading the service behaviour only shows how much we love our patrons
who are a very integral part of Varietea. That is why we call it “ LOYALTIES “.

For further information on how to access this service
please contact our tea lounge managers.


Varietea is a concept of tea lounge with a tea boutique that provides fresh, fun and an unique “ made for me “ customer experience. It is for those who want to enjoy themselves and wish to indulge. VarieTea is an exciting new concept in the burgeoning tea industry. Not only, is Varietea the wave of the future, but one of its kind tea destination that offers a hip, relaxing and healthy alternative to the over saturated coffee house concept.
They are young – hearted temptation cucumbers’ who are willing to drop in and relax, meet with friends or get work done in a warm and comfortable atmosphere with consistently top notch customer service.


The Varietea product is an unique combination of freshly made teas. Born out of our international experience and local knowledge, the teas along with other products come together to form some delectableproducts.


We firmly believe that well trained and informed tea makers improve operational efficiency and contribute to a pleasant experience for the consumers. Our Zonal Operations Executives will provide diagnostic and consultative support to the franchisee from the very onset of the lounge in areas like setting up the lounge to continuous “ on the job “ training of the tea maker.


Meeting safety standards is an integral part of any business and becomes even more relevant in the foods context. Our training programs will promote safe practices at the workplace and will ensure that the lounge maintains the highest hygiene standards.




  • We have developed a standard hospitality service system with Tea as centre stage and wish to support the entrepreneurs who wish to convert their properties into Tea Lounges.
  • We have developed a smooth Supply chain management specifically geared to the needs of a specialized Tea outlet. This is readily available to the investor entrepreneur.
  • The whole model is ready, tested and found acceptable to the varied consumers - young and old. Young, who wish to try out the new varieties and the old, who can relish the traditional varieties.
  • The ambience has been conceptualized, readied and implemented by a team of architects known for their perfection. This ambience and concept is made available to the prospective partners.
  • The Varietea group is backed by a team of professionals who can train and develop the team of the prospective partner to build a successful bridge and reach out to customers far and wide.

Varietea is targeted at the Urban Indian Youth – from the age group of 20 to 35. The attractive interiors and the exciting menu will make it a ‘youth hangout of choice’.

The competitive price will bring the Varietea experience within the reach of college students and the young executives who will be attracted by the sheer energy of the place along with wide range of beverages and snacks.


Varietea promises

  • An innovative range of teas’ and other hot & cold beverages
  • Delectable snacks
  • World-class visitor experience – we change it to a Visitor from a customer.
  • Trained and well informed staff
  • Great ambience, décor and comfort
  • Localisation of menu
  • International standards of quality, service and cleanliness
  • Varietea Card – Our loyalty program for loyal customers

For any other queries : Please email us at


Varietea is on the cutting edge of today’s diverse marketplace. We offer a unique concept that has virtually no competition.

A Few Things We Offer:

  • Real estate selection
  • Architectural, construction and design
  • Comprehensive training program and operations manual
  • National purchasing program and equipment selection
  • Ongoing advertising and marketing support
  • Continued operational support
  • Ongoing research and product development
  • Quality control reviews and evaluations
  • Lease negotiation assistance
  • Monthly newsletters and updates
  • Ongoing support by email, telephone or in person

Call us for more information on becoming a Varietea franchise owner.

  • The Specialty Beverage and Smoothie market is one of the fastest growing sectors in the India
  • Varietea offers ongoing support by phone, mail, email and in person
  • Our staff has, combined, over 30 years of experience in their fields
  • Toll free telephone support is standard
  • Varietea staff offers in-house design, construction scheduling, consultation and lease negotiations.

Our company has been set up with the first time franchisee in mind. If you’ve never owned a business, we understand that things may seem a little complicated.That’s why we’re here to help through the entire process. Opening a new business is tough. There are an endless list of things to be done and it can be overwhelming. Our job is to make this process easier. We use our professional staff to streamline the entire process. We handle it all; real estate, design, logistics, constructions, etc.

After you sign the Franchise Agreement and become an official Varietea Franchise Owner, leave the rest up to us!


What ROI / daily sales can I expect from this business ?

Our experience from the operational lounges tells us that the franchisees following the right practice and maintaining the recommended standards have found success in this business. The exact numbers will be a function of the lounge– specific factors, e.g strategic location and general business environment.

How well are the existing lounges performing ?

As mentioned above, lounges with the right practices and standards are generating substantial profits from the business. For more details and figures, please do get in touch with us.

I don’t have any existing property. Therefore, who will sign the new property – Varietea or me ?

The new property will be signed by you , the franchisee.

I own a store, from which I am achieving high sales of certain products. Can I continue selling these products when I convert my store into a Varietea lounge ?

Since this model aims to achieve standardization of products across all lounges, continuing with old products will not be compatible with the model.

Can I start Varietea outside a mall, maybe in a shop on a busy street ?

Varietea lounge is available in various different formats like Exclusive lounge / café / express / boutique etc, these formats are decided as per the business potential of the location. Our company representative would be able to guide you accordingly.

How much staff do I need to hire ?

You may need a minimum staff of 6-8 employees but depending on the size and location of the lounge we would come down to an exact number . However we will assist you in training them as required.

Will Varietea guarantee me a minimum return ?

No. We believe that our business model is designed to yield high returns. The success of our running lounges the testimonials of our current partners and our expertise in the tea business provide us with tremendous confidence in the same. Therefore, we do not offer any guarantee of a certain minimum return.


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